Domain launches new-look weekly magazine

Modern glossy lift-out highlighting the best in Australian property

Domain is launching a new high-gloss magazine covering the best in Australian property and lifestyle. The property magazine is available today in The Australian Financial Review.

Domain’s refreshed supplement will feature the latest Australian properties to hit the market while helping readers make the most of where they live through lifestyle features, market insights and neighbourhood profiles.

Domain will be published in Saturday’s The Sydney Morning Herald and The Age, and Friday’s AustralianFinancial Review.

The book now offers two covers and is designed for readers to flip. One section is focused on residential property, the other sees the introduction of New Living, showcasing the best new developments as well as a comprehensive section solely devoted to lifestyle.

With covers being the most sought after real estate in property lift-outs, the magazine has been designed in close consultation with Domain’s most important advertisers to increase the volume and breadth of properties seeking inclusion in Domain.

New advertisers have signed on as Domain broadens its offering to include lifestyle and home content, helping readers make the most of their homes and neighbourhoods.

In-depth features will  focus on international trends, home improvement, financial advice and the latest in home interiors, landscaping and architecture. Alongside Domain’s stable of expert writers will be property, lifestyle and interior gurus, Lucy Feagins, Darren Palmer, Rebecca Judd, Indira Naidoo, Dea Jolly, Lucy Macken and Marc Pallisco.

The much loved Title Deeds is bigger and bolder delivering the latest scoops and insights on Melbourne and Sydney movers and shakers.

The new lift-out will reach an audience of 1.8 million Australians each month.

Domain’s chief editorial and marketing officer Melina Cruickshank commented:

“Vendors, real estate agents and advertisers consistently tell us that ‘Domain delivers the buyers’. Domain’s informed audience use multiple platforms as they move along the conversion funnel to purchase and it is clear how important the print lift-out remains.

“The Domain journalists remain a trusted authority on property, a position not taken for granted. Our experts have the data, insights and industry connections that provide value to audiences and advertisers.

“The new lift-out connects with both active and passive buyers. Ultimately we are looking to provide relevant, modern, intelligent content to readers at every stage of the property journey.”

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