La Roche-Posay, a dermatologist recommended brand, has partnered with Dentsu Creative to promote sun safety awareness in Australia. The campaign encourages the inclusion of skin checks in regular health routines, emphasising the long-term impact of harmful UV exposure.
The public health awareness initiative commenced this month as part of La Roche-Posay’s commitment to early skin cancer detection. The campaign collaborates with charity partner Skin Check Champions in preparation for National Skin Cancer Action Week, November 20 to November 26.
Sarah McGregor, executive creative director at Dentsu Creative, explained, “Our campaign is a reminder to all Australians to get their skin checked. It demonstrates all the everyday, UV exposure moments that you may have forgotten but ‘Your Skin Remembers’.”
Amélie Lacan, marketing director at La Roche-Posay, acknowledged Australia’s high rates of skin cancer and the mission to conduct 1,000 skin checks at Bondi Beach and other locations during National Skin Cancer Action Week.
Lacan credited Dentsu Creative and their ideas, to get cut-through in a busy and cluttered media landscape” and expressed hopes that it “will help elevate the educational work we have already been doing in this space as the months warm up.”
The campaign is being run across SVOD, digital display, out-of-home print, and social media, driving audiences to a dedicated La Roche-Posay landing page.
This initiative follows Dentsu Creative’s recent announcements, including their selection as RMIT University’s creative agency partner for APAC, their collaboration with Vicinity Centres, and the appointments of Ben Coulson as Chief Creative Officer ANZ and Katie Firth as Melbourne Managing Director.