DAZN expands to Australia and over 200 countries

• The platform will launch its international expansion with Canelo Alvarez’s Traditional Cinco De Mayo Weekend Fight on May 2

Global sports streaming service DAZN will be increasing its international distribution in 2020, expanding to more than 200 countries and territories, including Australia. This adds to its already existing service in Austria, Brazil, Canada, Germany, Italy, Japan, Spain, Switzerland and the United States – across four continents. 

The first global event on DAZN will be Canelo Alvarez’s soon-to-be-announced fight during Cinco de Mayo Weekend, which will take place on Saturday, May 2.

This first phase of DAZN’s global expansion will be an English-language service focused on boxing, building on the company’s significant investment in the sport over the past two years.

DAZN holds international rights to many of the world’s top promotional companies including Golden Boy Promotions, Matchroom Boxing USA and GGG Promotions. Fighters such as Alvarez and Gennadiy “GGG” Golovkin will be part of a robust year-round portfolio of premium fights and original programming on the new service.

DAZN Group Executive Chairman John Skipper said: “Beginning this spring, most of the world will have access to DAZN and its unmatched schedule of boxing events.”

“Our roster of championship fighters represents some of the world’s most popular athletes and we’ll be working with them to stage spectacular international events for years to come.”

DAZN EVP Joseph Markowski, who will oversee the global service said: “Since our launch in 2016, we’ve seen an encouraging level of interest around our key events from both international fans and potential partners, which highlighted the opportunity to capitalize on our existing rights portfolio within boxing to fuel our expansion.”

“Establishing DAZN as the global home of fight sports is just the first step and we couldn’t think of a better attraction for our inaugural event than Canelo’s traditional Cinco de Mayo Weekend fight.”

In addition, to live sporting events, DAZN also offers an archive of classic fights, athlete features and a slate of original programming featuring 40 DAYSThe Making Of and One Night.

The DAZN app will be available globally on most internet-connected devices, including smartphones, tablets, laptops, PCs, and living room devices such as smart TVs, streaming sticks and game consoles. 

Pricing by market will be announced in the coming weeks.

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