Dave Cameron: ‘Powerful combination’ of Hit and Triple M proven in radio ratings survey one

Dave Cameron - SCA radio ratings

In Brisbane, B105 and Triple M went back to back for #1 and #2.

SCA chief content officer, Dave Cameron, believes the first radio ratings results of the year prove that the Hit and Triple M networks are a “powerful combination”, and an “unbeatable partnership”.

“Again, the powerful combination of the Hit and Triple M networks together has delivered an outstanding No.1 10+ share result nationally,” Cameron said, “with SCA continuing to also convincingly win the key buying demographic of 25-54 for a record 21 surveys in a row.”

SCA metro Survey 1 2024 highlights

The first radio ratings survey of 2024 has been released, with a number of major moves across the board.

For SCA, Melbourne’s The Fox came in third in a competitive market, and while breakfast team Fifi, Fev and Nick had to give up #1 FM spot, their start to 2024 is better than any survey result last year.

Cameron added that, Triple M Melbourne, led by The Marty Sheargold Show, deliver[ed] its best result since 2016.”

See Also: Melbourne Radio Ratings 2024 Survey 1: Ross, Russ and Christian again in charge, KIIS tumbles

In Brisbane, B105 and Triple M went back to back for #1 and #2, making SCA the biggest platform in the market.

See Also: Brisbane Radio Ratings 2024, Survey 1: B105 and Triple M take top spots for SCA

Meanwhile, in Perth, Mix 94.5 leapfrogged Nova to become to the outright number one station in the market.

“SCA dominates Brisbane with outright #1 and #2 radio stations, with B105 taking out the overall win, driven by the Stav, Abby and Matt Breakfast show,” Cameron said. “Likewise, our Triple M Adelaide Breakfast show, Roo, Ditts and Loz, celebrate their eleventh #1 Breakfast show win, and we’re excited to see Mix 94.5 return to the outright number one station in Perth.”

See Also: Perth Radio Ratings 2024, Survey 1: Nova drops to #2 as Mix 94.5 rises to #1

Cameron concluded: “These results reinforce that the Hit Network and the Triple M network together remain an unbeatable partnership that leads in overall national audience share and key commercial buying demographics.”

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