CRA reveals The Audio Edge, event exploring audio effectiveness


Speakers include Howcroft, Bence, O’Connell, Creasey, Brittain, Clarkson, and Layton.

Commercial Radio & Audio (CRA) has unveiled The Audio Edge, an event dedicated to exploring the effectiveness of audio in today’s media landscape.

It will take place at The Edge in Melbourne’s Fed Square on Thursday, 18 July.

The event, hosted by Nova’s Jase & Lauren, will feature insights into the latest trends and strategies in audio.

Speakers set to appear include:

• Russel Howcroft, breakfast co-host at 3AW
• Fifi Box, breakfast co-host at 101.9 The Fox
• Christian O’Connell, breakfast host at Gold 104.3
• Joel Creasey, drive co-host at Nova
• Jacqui Felgate, drive host at 3AW
• Paul Sinkinson, managing director at Analytic Partners
• Rob Brittain, marketing consultant
• Denise McCormack, head of digital/data and tech at Hatched Media
• Nicole Bence, chief commercial officer at Nova
• Kim Loasby, head of LiSTNR ad product and operations at SCA
• Corey Layton, head of digital audio / iHeart Australia at ARN
• Ben Campbell, digital commercial director at Nine
• Nikki Clarkson, chief marketing officer at SCA
• Jo Dick, chief commercial officer at Commercial Radio & Audio

“We are thrilled to host The Audio Edge, an essential event for media agencies and advertisers who want to optimise their campaigns and learn more about the impact of audio,” said Jo Dick, chief commercial officer of CRA.

“Radio advertising is inherently creative, delivering cost-effective results and driving consumer engagement like no other medium. When combined with podcasting and radio streaming, the opportunities for advertisers are endless.”

The speakers will present across four sessions: The Audio Edge – Director’s Cut; Sonic Boom – Digital Audio’s Exponential Growth; Radio – The Ultimate Sidekick – off the back of Mark Ritson labelling it so at February’s HEARD conference – and Giving Brands the Audio Edge.

The sessions will explore audio’s role in the marketing funnel, radio’s ROI, and how audio can build relationships and foster brand loyalty.

Audio Edge will run from 9am to 11am in Melbourne’s Fed Square on Thursday 18 July.

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