News Corp Australia’s premium food and lifestyle brand delicious. has launched an all-new drinks content destination delicious. Drinks.
Launching with a flip cover on the delicious. May issue, on sale today, and new digital vertical delicious.com.au/drinks, delicious. Drinks will feature both alcoholic and non-alcoholic news across wine, Champagne, beer, spirits, kombucha, tea and coffee; along with cocktail recipes, food and drink matching and industry insiders.
delicious. editor-in-chief Kerrie McCallum said: “delicious. and drinks go together like a martini and an olive. Drinks are a natural part of the delicious. experience. Whether you’re eating in and want the perfect drop to match with your dinner, mixing up the latest cocktail for your next virtual party, or looking for the hotspots to get a coffee in your neighbourhood.
“Launching our delicious. Drinks business is a critical step for the brand and the perfect companion to our growing delicious. ecosystem. We’re perfectly poised to grow our audience in an area we know consumers are thirsty for more content; our social, video and digital-led drinks content shows the desire is there.
“We have created a whole new world inside the magazine and online. We’re kicking off delicious. Drinks with a special flip cover and dedicated section in our May issue to celebrate the launch along with all-new content on the website.”
The delicious. Drinks content in the May issue includes a profile piece on up and comers in the drinks world, a Bloody Mary with cheese pairing from the Studd siblings, Matt Preston‘s column on cocktails with his recipe for the perfect pear and gin fizz, wintry drinks for a cosy night on the couch, new products and a postcard from the Patron distillery in Mexico.
delicious. Drinks launches with a regular new column called the Critic (Mike Bennie, delicious. drinks writer) and the Comic (Merrick Watts, comedian, radio and television presenter and qualified wine expert). delicious. food director, Phoebe Wood, will set the Critic and the Comic a drinks-matching challenge each month and for their first column, Mike and Merrick raise a toast to the sausage roll and get into a fizz over the drink that best suits.
A range of new drinks experts also join the delicious. line-up including mixologist Matt Whiley; award-winning sommelier Chris Morrison; television presenter and sommelier in training Kate Peck; and Liinaa Berry, aka The Wine Sheriff, to deliver the best insider knowledge across the category.
Features of the new delicious. Drinks digital vertical include a drinks matching module that allows users to choose their drink type and meal type for a gallery of recipes; recommended drink pairings for delicious. recipes; and a range of new video series including Cocktail Hour, with easy step-by-step cocktail recipes to pour at home.
delicious. is Australia’s leading premium food-lifestyle media brand, with more than 2.6 million* Australians having the opportunity to see the brand across print, sections and digital each month. delicious.com.au has a monthly unique audience of 1.2 million^, growing its 25-39 year-old audience by 75% year-on-year. It has a strong social audience of more than 1 million.
Source: *emma TM conducted by Ipsos, 12 months ending Dec 2019, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Dec 2019. All ppl 14+
^Nielsen DCR Monthly, March 2020