Celebrity Apprentice: Everything you need to know about the advisors

Posted on 21 May 2022

• The new season of Celebrity Apprentice 2022 will premiere on Sunday May 22, at 7.00pm on Channel 9 and 9Now

Celebrity Apprentice Australia is returning to screens on Sunday, May 22, at 7.00pm on Channel Nine and 9Now.

The celebrities are bigger, the tasks are grander, and the amount of money raised for charity has never been seen before on Celebrity Apprentice. And that’s just episode one.

Audiences will see their favourite celebrities in a new light. Not the spotlight, but the white-hot gaze of British billionaire Lord Alan Sugar and his local advisers, respected Australian business people, Janine Allis and Nick Bell. These three will judge the celebrities’ every move. The prize: to stay in the show until the end while raising the most money for their chosen charity

Lord Alan Sugar – CEO & Self Made Billionaire

Ex-Chairman & part-owner of Tottenham Hotspur, founder of Amstrad which he sold to BSkyB for £125m, British business magnate, media personality, politician & political advisor. Loved by young and old, the 74 year old has the ultimate underdog story. A boy who came from nothing to a selfmade billionaire and straight talking CEO.

Lord Sugar has filmed over 200 episodes of The Apprentice in the UK and now he is branching into Australia. He’s fresh, he’s unexpected, he’s a publicity machine. It’s his ultimate decision who will be fired!

Janine Allis – Advisor

Janine Allis is founder of the Australian iconic brand, Boost Juice Bars, which after opening its first store in 2000, has more outlets in more countries than any other juice bar in the world Janine is among Australia’s most respected businesswomen, having been presented numerous domestic and international awards in digital marketing, retail, franchise, and business.

In 2015, business magazine BRW named her one of fifteen people that changed the way Australia does business in the last 35 years Janine launched Retail Zoo in 2007 to grow young up and coming brands and now has Betty’s Burger, Cibo Espresso and Salsas under its banner. Retail Zoo has over 650 stores over four brands in 13 countries.

Other achievements Janine has under her belt include being the best-selling author of ‘The Accidental Entrepreneur’, she is a Shark on Shark Tank, and survived Survivor by the skin of her teeth in 2019. Janine is a Board Member for Sea Shepherd and an Ambassador for Australia for the UNHCR focusing on challenges that women and children face as one of the 70 million refugees in the world and balances all of these titles while being a mother of four – not so young – children.

Janine Allis – Celebrity Apprentice – 2022

Nick Bell – Advisor

Nick Bell is an Australian smart-tech CEO who has founded more than 12 companies such as First Page, Appscore and Removify. The Financial Review published in their 2020 Rich List that he’s worth an estimated $274 million. At the age of 24, Bell launched his first business selling skincare products; it didn’t achieve the success he had planned.

With only $400 in his pocket, Nick launched his first search marketing firm in 2008, from his home. He later went on to sell it to Melbourne IT for $39 million in 2017. Nick’s companies now employ more than 1000 people and his group expands across Asia, North & South America, the Middle East and Australia.