Over half of Australian marketers express low trust in retail media networks, despite the sector’s rapid growth, according to new research by...
Bluprintx has acquired APAC Salesforce consultancy Skie, expanding its AI and Salesforce services and reinforcing its strategy for international growth.
Kate O'Keeffe: Our platform delivers what they truly need - authentic buying behaviour, captured in real time, at scale."
Consumers are seeing past the label and looking at the product.
Nexxen has integrated generative AI into its data platform via nexAI, providing brands like LG Ad Solutions with an audience discovery tool...
According to Purcell, the key to competing in this new environment is quality, structured, human content.
Amplitude has introduced features to help marketers track the full customer journey and measure ROI across campaigns and channels.
Rishi Bedi: 'You have one-tenth of a second to capture a consumer’s attention before they scroll past.'
Kim Loasby: 'Our world-first DCO API combines live behaviour and time to deliver real-time customised messages, setting a new standard in audio...
The acquisition of JustEggs increases Seedtag's presence to a total of 17 markets.
Seb Rennie: "It is a game-changer for the audio industry, business owners, marketers and media agencies.”
The platform will allow advertisers to build and serve creative campaigns
"Their expertise and support will be invaluable as we continue to expand our platform and reach new markets."
Kevin Fernandes will lead the newly merged team to develop integrated thinking across all channels
• HopprTV, delivers targeted video and display advertising to individual set-top boxes
