Adtech startup Hoppr appoints former ABC chief Michelle Guthrie to its board

Michelle Guthrie

• HopprTV, delivers targeted video and display advertising to individual set-top boxes

Advertising technology startup Hoppr has bolstered its board ahead of a planned global scale up, with the appointments of experienced company executives Vince Pizzica as co-chairman and Michelle Guthrie (pictured) as a non-executive director.

Pizzica brings with him more than 30 years of experience across the public and private sector, including recent success in strategy consulting as well as C-suite roles at multibillion-euro global corporation Technicolor.

Guthrie is an advertising and media industry executive who over a 25-year career has held senior management roles at global media companies such as Google, Foxtel, BSkyB and Star TV in Hong Kong, as well as the Australian Broadcasting Corporation where she oversaw a significant expansion of the public broadcaster’s digital footprint.

“Vince’s unique blend of marketing and tactical skills, together with his highly qualified engineering and technical background, will provide strategic direction during what will be a rapid growth phase for Hoppr,” said Hoppr CEO Cyril Daoud.

“In addition, Michelle’s experience across both traditional and emerging media companies will be invaluable to the Hoppr board as we prepare the rollout of our digital advertising platform globally over the next 24 months.”

Hoppr’s flagship solution, HopprTV, delivers targeted video and display advertising to individual set-top boxes, seamlessly delivering marketing to engaged audiences. The unique digital platform also supports interactive advertising to drive sales and engagement, with sophisticated analytics to tailor effective messaging.

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