• The Our Green and Gold campaign tapped into the 2021 Summer Olympics
• The 12-week campaign includes audio, digital and Out Of Home advertising across Australia
• The industry saw a total increase of 24% in net media revenue in 2021
• New Zealand-based charities are eligible for free creative support and outdoor awareness campaign
• The partnership is an Australian Out of Home first
""We'll continue to improve our network of assets right across the spectrum."
• The relationship has spanned more than two decades
Reach audiences travelling along Pacific and Princes Highways, Homebush Bay Drive, King Georges Road
• Advertisers now have access to nine of VMO’s next-gen screens
• Digital OOH (DOOH) revenue accounts for 58.8% of total net media revenue year-to-date
• The launch partners will receive category exclusive first access to the new network
• It will introduce an accurate measurement for digital campaigns and a qualitative metric
• They also join members of the industry's audience measurement system, MOVE (Measurement of Outdoor Visibility and Exposure)
• "As a business, we remain focused on pushing the boundaries of what digital out of home can achieve."
• The VMO retail network is across 430 locations
800 panels under construction, full network live by April 2022
First images of QMS bus shelters, communication panels, kiosks and public toilets
Council of agency executives collaborate on making outdoor easier to buy
