VMO adds fifteen new retail centres to its portfolio in 60 days


• The VMO retail network is across 430 locations

Val Morgan Outdoor (VMO) continues its growth trajectory, securing fifteen new retail centres within 60 days across both key development areas and local communities in New South Wales, Victoria, South Australia, Western Australia, and Queensland.

The new locations are:

• The Grand Eastlakes, NSW
• Schofields Village Shopping Centre, NSW
• Glen Gala Village, VIC 
• Brand Smart Outlet, VIC
• Soda Factory, QLD
• Port Adelaide Plaza, SA
• Wattle Grove Shopping Centre, NSW
• Northcote Central, VIC
• Allura Village, VIC
• Mt Duneed Village, VIC
• Maddingley Village, VIC
• Truganina Village, VIC
• Warrawong Plaza, NSW
• Manor Lakes Central, NSW
• The Village High Wycombe, WA

Forming part of VMO’s goal to deliver significant footprint growth to advertisers, the recent tender wins are in addition to eight other retail sites secured earlier this year bringing the total new sites across the nation to 23 thus far in 2021.

Chief commercial officer the Hoyts Group, Anthony Deeble says “These new locations form part of VMO’s growth strategy to extensively broaden the retail offering in key growth areas and local communities. We’re dedicated to expanding the network and continuing to deploy premium screen formats that enhance the customer experience and the landscape of multiple consumer touchpoints.”

The new sites listed will utilise a mix of VMO’s front-facing screens, through strategically placed, high impact and high foot traffic locations, giving brands and advertisers even greater opportunity to connect with more Australians. Aligning to VMO’s focus on quality metrics, all screens will be installed in direct proximity to key retailers, capturing the maximum number of consumers at the most critical time to influence.

Managing director of VMO, Paul Butler added, “The expansion of the VMO network will give brands the opportunity to reach even more people in more places across the nation. We know brands are looking to be seen and heard across premium digital formats and the combination of these new locations paired with our next-gen screens solidify our position as the market leader in quality digital-outdoor advertising.”

The VMO retail network is across 430 locations and reaches a unique audience of 13 million shoppers fortnightly.

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