This is a huge win for real creators and businesses or brands who’ve been drowned out by bots and copy-paste tactics.
In an era where every dollar must prove its worth, the best-performing brands aren’t simply cutting costs, they’re redefining how they invest.
'The best talent aren't waiting for opportunities to land, they’re asking us to help them make it happen.'
"It’s not just about how many people you reach, but how you reach them – and who they really are when they...
The truth is, you’re not losing attention because it’s hard to get. You’re losing attention because you're building boring plans that ignore...
Decades of data show that great creative is one of the most powerful - and often underleveraged - growth levers available to...
'If paid search was your brand’s comfort zone, it’s time to get uncomfortable. The channel isn’t dead but it’s no longer a...
'This is OOH’s moment to shine.'
We’re stuck with processes that have been repackaged but fundamentally haven't changed. Digital mimicry is not revolutionary.
'While social media platforms have increased as an 'access point', users are ultimately consuming content on major news publisher websites.
The industry must do better at protecting its IP and shifting the narrative from price to strategic impact.
'The appetite for substance hasn’t disappeared. People still seek depth, nuance, and credible commentary.'
It is time to critically examine one that may have the greatest legacy of all: the belief that customer loyalty is the...
Users don't just watch; they lean in with more than 50% of users say they are focused only on the platform when...
Your personal brand IS your reputation - your drivers, your skills, your personal attributes, that give you a different value to that...
Too many organisations are clinging to long-term goals alone, ignoring the reality that things move fast, systems go obsolete, and their sprawling...
"Attention is not just another advertising metric—it’s a strategic tool that will define the next era of media measurement."
Consumers are seeing past the label and looking at the product.
