Kate Napoli: "We’re targeting the mindset that being late means letting the team down."
"The leaps we’re seeing in AI are remarkable, writing Shakespeare, generating news, and now analysing Chicken McNuggets."
"Buddy is the perfect partner to deliver this – one of Australia's best kickers who literally and figuratively gives carbs the boot...
Matt Robinson: "It’s a perfect blend of The Kraken’s adventurous spirit and the skate community's fearless attitude."
“Rather than adding more information, we challenge ourselves to reduce and strip it back. It leads to work that is visually striking...
"Ahhh ahh, oh my god. Aaahhhhh, hot-hot-hot-hot!,” said Thinkerbell's chief creative, Tom Wenborn.
"I don't know what was cooler, seeing the wine on the shelf or seeing my face all over the store front!"
"The contrast of a market leading rate in poorly scribbled crayon really works to focus on what matters most to our customers."
"This campaign demonstrates the power of collaboration for the public good."
"This brand film captures the Aussie competitive spirit, determination, grit and a community coming together to help realise an athlete’s dream."
“Lynx has always been about empowering guys, and that means evolving alongside them."
"Australia’s leading national insurer is there to support our little athletes in the making when things don’t quite go to plan."
This week's contributing leaders are Hannah Tarpey from Mother London, Pablo González de la Peña from Song, London) and DDB Melbourne's Psembi...
Tourism Australia's creative account was held by M&C Saatchi and the digital account by Digitas since 2018.
"To work on an iconic brand whose purpose is all about fun is literally going to be a joy."
"We’ve loved unearthing the best sports stories Australia has never heard of.”
"The aim is to change the perception of what a 'game face' should be – moving away from intimidation to empowerment."
Elizabeth Cox: "We’ve deliberately taken a strong lead from research and customer voice and the subtle humour and quirks of what it...
