The hire strengthens GumGum’s local leadership bench.
The creative centres on a series of short-form videos and stills that capture people mid- “yum noise”.
It comes following a competitive multi-agency pitch.
The offering is aimed at growing companies that have outgrown ad-hoc marketing approaches.
The campaign seeks to address how donations translate into real-time support.
It debuts at $99 per month with no lock-in contracts.
The brand says the category has remained one of its “best kept secrets.”
The show will broadcast from key Californian destinations.
Plus: Cameron Mudge, Loani Arman, Aven Yap, Robbie Miles, Nicole Johnston, and more.
Kyle: 'We’re ready to drop all these balls from the Kyle & Jackie O helicopter'
Bair brings more than 18 years of experience in the gaming and hospitality sector.
The transition to WPP Production will take effect from 23 February 2026.
He notched two stints with the agency.
Campaigns saw Nine and Mantis deliver 50% sales uplift for clients.
Sloane joins from Optus.
It delivers high-impact exposure on the main arterial route into Wellington’s CBD.
Adrian Mills: 'It’s a privilege to be working with a brand of this stature.'
Bailey steps into the ECD role after serving as senior creative director.
