The campaign runs from mid-March to mid-May, combining paid digital media with influencer content.
Elevate aims to move beyond traditional SEO metrics.
The show is hosted by cognitive neuroscientist Alexis Fernandez.
The program includes funding for competitions as well as essential equipment for stronger community participation.
The Sydney-based independent agency was appointed without a pitch process.
The debut season features guests from major organisations including Delta Air Lines, Telstra and Bupa.
The companies will launch the NFL Extra Points American Express Credit Card in the US.
The report suggests AI is enabling smaller agencies to compete more effectively, allowing small teams to deliver greater output.
The case study features more than 30 campaigns from winners at the 2025 AiMCO Awards, spanning brands, creators and platforms across Australia.
It comes as as the agency restructures its leadership model to support national alignment and client growth.
The appointments come as Up continues to grow its customer base.
It comes as the company expands its product and technology leadership as it scales globally.
The award was presented at the NSW Premier’s Harmony Dinner, attended by more than 1,600 industry leaders.
'I’ve decided it’s the right time to close this chapter and recharge before I take on the next challenge.'
Blacker joins from Slingshot, where she spent eight years, including the last three as Head of Strategy & Creative.
The campaign builds on Ocean Spray’s broader Drink Different platform, which delivered a 26% uplift in brand consideration.
Wolf joins from Bastion, where she was Group Client Director.
Just a schooner gliding along a long (really long), winding bar using practical effects - what can possibly go wrong?
