Aja Sandoval named as as head of production, while Kayne Wilkinson moves to group account director.
Instead of traditional purpose messaging, the campaign positions Yo-Chi’s free premium water as a marketing platform.
The ambassadors will advocate for the value of experience in the workforce, and champion mature professionals.
Biffi’s appointment is effective immediately, ahead of the formal integration of The Content CliQ from the start of the new financial year.
The move is aiming to boost cultural relevance and visibility locally.
The move comes as Anthropic competes with rivals, including OpenAI, Meta, and Microsoft, in the race to secure enterprise AI adoption.
Coad was made redundant in the shake-up following Omnicom’s adoption of Interpublic Group.
The project involved redefining The Push’s purpose, positioning, tone of voice, and visual identity.
The new design evolves Grada’s existing identity while establishing a distinct on-shelf presence for the decaf offering.
Craddock travelled to the US in March to attend a summit focused on AI, search and the future of performance marketing.
Ford described the new appointment as a major step in his career.
It marks a move toward AI-native media operations, where campaign management is embedded directly into broader AI workflows.
Winning teams will secure guaranteed roles in WPP Media’s 2027 graduate intake.
LinearIQ lets advertisers plan, buy and measure campaigns across linear and streaming in one digital schedule.
If you’ve ever considered a side hustle you’d rather not explain, selling feet pics is probably at the bottom of the list.
Four brands have progressed to final pitching: the Australian Museum, MobileMuster, Recycle All, and Vehicle Emissions Star Ratings.
Robertson steps into Commercial Director role, while Tassell becomes South Australian Sales Director.
Research shows 70% of Australian kids avoid using the bathroom at school due to embarrassment.
