CADA announced as presenting partner for Kendrick Lamar’s The Big Steppers Tour


• Lamar has just dropped his fifth studio album, Mr. Morale & The Big Steppers

CADA has just announced that the multi-platform brand is the presenting partner for Kendrick Lamar’s freshly announced The Big Steppers Tour in Australia.

One of the most influential rappers of our generation – Kendrick Lamar has dropped his fifth studio album Mr. Morale & The Big Steppers.


CADA will be launching the Kendrick Lamar experience across the CADAverse, with content set to amplify and support the album release and ticket sales. Using CADA’s multi-platform approach, fans will have access to multiple discovery points that go well beyond audio, creating Kendrick moments that will be talked about forever.

ARN, CADA general manager Emily Copeland said: “Kendrick Lamar’s The Big Steppers Tour will be an important moment in Hip Hop and R&B, and CADA is proud to be working with Live Nation as the Presenting partner of the Australian and New Zealand legs.

“CADA is about celebrating artists and helping our audience access the best in Hip Hop and R&B from both local and global talent. We are truly excited to announce this iconic partnership, and to bring Kendrick Lamar’s music and stories to CADA audiences in coming months.”

As part of the CADA presents Kendrick Lamar, The Big Steppers Tour campaign, fans can expect exclusive content, ticket giveaways and more. There are multiple points to engage and take part, from the free iHeartRadio App, FM in Western Sydney, and DAB+ nationally, to Instagram, TikTok, YouTube and

ARN announced the rebrand of The Edge to CADA in March. At the time, general manager Emily Copeland told Mediaweek:

“We identified an opportunity to reimagine The Edge as a multi-platform youth brand – still anchored in hip hop and R&B, but really driven by multi-platform content,” says Copeland. “So it came about because we looked at the way that young audiences are engaging with content, and we knew that taking our offering beyond audio was really important.”

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