Brisbane Radio Ratings 2021: Survey 1

Brisbane Radio Ratings

• GfK Survey 1, Sunday January 17 to Saturday February 27

Brisbane Radio Ratings

• Nova starts the year ahead of the pack with B105 in second place

Nova 106.9 11.4% (12.5%)
Cume 627,000 (+18,000)
2020 results: Best/worst
Best 10+ 12.5% (10.4%)
Best Breakfast 13.0% (10.2%)

Nova has picked up where it left off in Brisbane in 2020 by securing its spot as the #1 radio station in the city. Despite it being down from the share it posted in survey 8 last year, the station is still over a point clear of the rest of the field.

AshKipLuttsy and Susie are still the #1 breakfast show despite being down 1.6 points as the competition led by 4KQ and Triple M have closed the gap to start the year.

Drive was the strongest daypart for Nova with 14.8% as KateTim and Joel continue to be the top drive show in Brisbane.

In the demographics, Nova controlled the younger audience sets with 10-17 and 18-24 both over 20% shares, but the station saw a drop off in the 25-39 range of almost seven points. The biggest gain was 55-65 which was up 1.8 points.

B105 10.2% (9.7%)
Cume 517,000 (-6,000)
2020 results: Best/worst
Best 10+ 10.8% (9.7%)
Best Breakfast 11.8% (9.3%)

The SCA station has moved up to #2 as  Stav, Abby & Matt was the #4 commercial show for the breakfast slot.

With Hughesy and Ed in Sydney, Carrie Bickmore and Tommy Little have stepped into the national drive slot for the Hit Network, and seen their share dip 1.2 points. This has seen B105 slip down to #3 in drive time.

The station was down significantly in 18-24 demo losing 11.2 points but gained 5.7 points in 25-39 (#1 in Brisbane) and 4.2 points in 55-54.

104.5 Triple M 9.9% (11.0%)
Cume 475,000 (+43,000)
2020 results: Best/worst
Best 10+ 11.3% (9.9%)
Best Breakfast 11.4% (9.5%)

Triple M has slipped from second to equal third after tying with 97.3FM to kick off the year, after slipping 1.1 points.

After losing host Nick Cody, The Big Breakfast with Marto and Margaux slipped from the second-highest commercial share to third in a tight field.

The national drive show Molloy has moved up to #2 with 10.8%. This is the first survey since Jane Kennedy left the show.

In the demographics, the station saw a bit of a youth movement up 3.4 points in 18-24 and down 6.7 points in 55-64. And continues to be #1 for 40-54.

97.3FM 9.9% (8.8%)
Cume 530,000 (+30,000)
2020 results: Best/worst
Best 10+ 10.9% (8.8%)
Best Breakfast 10.4% (8.2%)

97.3FM has turned around the negative trend of the last few surveys to be up 1.1 points, after posting its worst result in over five years to end 2020.

The station is now tied with Triple M for third in Brisbane.

RobinTerry & Bob is now down also bounced back from the show’s worst result in a long time with a positive swing of 1.8 points.

Will and Woody‘s national drive slow stayed solid with 8.9%.

The station’s best result was in the 40-54 demo with 13.8% (up 3.4 points) which was #2 in Brisbane.

4KQ 9.0% (9.4%)
Cume 275,000 (-10,000)
2020 results: Best/worst
Best 10+ 9.4% (7.1%)
Best Breakfast 10.5% (7.2%)

4KQ was down only slightly as it solidified its upswing at the end of 2020.

Laurel, Gary & Mark finished the first survey of the year as the #2 commercial breakfast show in Brisbane. 

4KQ dominated the older demographics finishing #1 for 55-64 and 65+.

4BC 6.7% (7.9%)
Cume 154,000 (-14,000)
2020 results: Best/worst
Best 10+ 9.5% (6.7%)
Best Breakfast 10.6% (8.2%)

4BC has finished as the #6 commercial radio station to start the year as its ratings results adjust to a different stage of the Covid-19 pandemic, with the station down 1.2 points.

Breakfast with Neil Breen has slipped down to #6 commercial breakfast after losing 1.2 points. Ray Hadley has slipped to equal fifth in the mornings after losing 1.9 points. 

4BC continues to perform well with the older demographic with 10.3% for 55-64 and 20.7% for 65+.

4BH 2.1% (1.1%)
Cume 87,000 (+17,000)
2020 results: Best/worst
Best 10+ 1.6% (0.4%)
Best Breakfast 1.6% (0.4%)

The station has almost doubled its share in this survey as it continues the return of an all-music format.

To Top