Brisbane Radio Ratings 2020: Survey 6

kate tim joel

• GfK Survey 6: July 26 to September 19

• Less Covid threat keeps audiences tuned to FM as Nova returns to #1
• Nova and 4KQ the biggest movers in breakfast, Nova still #1 drive

UP: 4KQ +1.3
DOWN: 4BC -0.5

Nova 106.9 11.5% (10.4%)

Cume 593,000 (-5,000)
2019 results: Best/worst
Best 10+ 12.9% (10.4%)
Best breakfast 12.9% (10.1%)

After ranking third in the last survey, Nova has rebounded taking top spot. Leading the way has been Kip, Ash, Luttsy and Susie O’Neill with share up 2.0 to 12.2%. All other dayparts lifted too although evening was down 2.6 to 9.1%, still enough to rank #1. Kate, Tim and Joel maintain their #1 drive ranking. Big move here too 40-54 where a climb of 7.1 to 17.4% puts the station just behind leader Triple M in the demo.

97.3 FM 10.5% (10.5%)

Cume 491,000 (-69,000)
2019 results: Best/worst
Best 10+ 12.5% (9.0%)
Best breakfast 11.2% (9.0%)

Mixed survey with breakfast losing 0.5 to 9.9%, but morning and afternoon both up to 11.5% and 10.7% respectively. Drive and then evening both dipped. Something wrong with the sample perhaps 18-24 with the station dropping from 22.5% to 8.0% 18-24. The station climbed 40-54, up 3.4 to 16.2%, but still not enough to overtake Triple M or Nova who really surged in that age group.

104.5 Triple M 10.5% (9.9%)

Cume 408,000 (-46,000)
2019 results: Best/worst
Best 10+ 12.4% (10.0%)
Best breakfast 11.7% (10.2%)

The station climbed back into double figures with breakfast, morning, afternoon and drive all improving. Share 40-54 took off, jumping from 11.3% to 17.6% to rank #1 after 97.3 led the demo last survey.

B105 10.4% (10.5%)

Cume 555,000 (-3,000)
2019 results: Best/worst
Best 10+ 11.8% (9.4%)
Best breakfast 12.0% (9.5%)

Despite changing its name back to B105, the station has managed to hold share 10+. Breakfast had a dip though, down 0.8 to 11.0%. Morning and afternoon were down, but drive with Hughesy and Ed went up 1.9 to 13.4%. Not quite enough to overhaul the market leader though at Nova. Key demos were steady with the exception of 40-54 where share dipped 3.6 to 6.5%.

4KQ 9.2% (7.9%)

Cume 269,000 (+13,000)
2019 results: Best/worst
Best 10+ 10.5% (7.9%)
Best breakfast 10.5% (8.2%)

Strong result with Laurel, Gary and Mark lifting breakfast share 2.7 to 9.9%, their third-best breakfast result in the past five years. The breakfast surge washed across the station with morning up 1.7, afternoon growing 1.1 and drive improving 0.4. The biggest demo move was a lift of 4.1 to 19.7% 55-64. The audience quadrupled (from a low base) 18-24 and 25-39.

4BC 7.1% (7.6%)

Cume 156,000 (-1,000)
2019 results: Best/worst
Best 10+ 7.8% (5.5%)
Best breakfast 9.4% (6.4%)

Neil Breen might have seen breakfast share dip from 9.7% to 8.2%, but it’s a result that is a massive win for him as he takes over with a new Brisbane show for the Brisbane market. The radio newcomer will now focus on keeping the audience he has started with. Ray Hadley continues to command the biggest audience with 11.2% (up 1.2) after 9am.

4BH 882 1.6% (0.4)%
Cume: 72,000 (+41,000)

Like the stations in Sydney and Melbourne, the audience is discovering this music alternative and look for this number to continue climbing as long as the promotion does. Of the three station where Steve Jacobs can be heard at breakfast, his share is best in Brisbane on 1.6%. (Sydney was 0.3% and Melbourne was 0.5%.)

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