Jase & Lauren lifted 1.6 points in their first full survey in the Nova breakfast slot, after shifting stations to make way for Kyle and Jackie O hitting Melbourne airwaves. Nova group programming director Brendan Taylor spoke to Mediaweek after yesterday’s survey 2 results about the duo’s result, smoothfm’s competitiveness and consistency, and Nova’s future focuses.
Jase & Lauren were the biggest breakfast lifters in Melbourne in their first full survey, what is your reaction to their performance?
It’s always a happy reaction when you see an increase like that, particularly with a show like Jase & Lauren, and the attention that it has had on it. It’s really promising to see and I’m super pleased for everyone involved. They are a hardworking team, and I know it would be a huge boost of confidence for them in this early stage to see a result like that today.
smoothfm has tied with KIIS in Sydney for the #1 FM station, how is smooth going competing with the big players?
It’s a credit to all the smooth team to be equal number one and to have a number one in a market as competitive as Sydney is a great result. Similarly in Melbourne, the breakfast results speak for themselves and show that the teams are doing the right things and connecting with audiences. At smooth, it’s all about consistency, so we’ll be looking to continue that success for the rest of the year.
Are there any areas you’re going to be particularly focussed on for the next survey?
Here at Nova, we are well-planned. It’s really promising and pleasing to see our live and local strategy which has been rolling out since the back end of last year connect with audiences. Like smooth, across all our brands, consistency is key. Having all our shows and talent in sync and in rhythm with the strategy we want to deliver is important, and it’s in a good place right now.
On days like today, it’s promising to see shows like Jodie & Hayesy in Adelaide perform well and then looking to Perth, with Nathan, Nat and Shawn leading the market with an 18.3% share, it’s really pleasing.
See also: Jase and Lauren Day 1 at Nova: First review – Lots of chat about KIIS sacking