Blis has announced the appointment of Natalie Muir to the position of insights lead across the APAC region.
Muir joins the audience-first platform most recently from her senior role in audience strategy and insights at broadcaster SBS.
The media industry executive brings significant experience from previous roles across research, strategy and insights at leading media organisations oOH!media, Macquarie Radio Network, and Commercial Radio Australia.
Muir steps into her new role this month and brings 20 years of experience in global and regional footprint and impressive data practice.
Blis is an integrated planning and buying platform (including Blis Audience Explorer – a visual, interactive tool) that delivers scaled, relevant and high-performing audiences for the world’s largest brands and media agencies.
The company has made significant investments in products and technology over the past two years, enabling brands to tailor their digital ad campaigns to reach consumers without reliance on personal data.
Muir said of her appointment: “As Blis is a global organisation, I saw a great opportunity to work alongside wonderful people across the world with such diverse skill sets and I was really interested in the kinds of clients that Blis attracts.
“As brands and agencies continue to seek out non cookie-based advertising technologies I’m excited to use Blis’ impressive data sets and tools to uncover meaningful insights and solutions for our clients across APAC.”
Blis welcomed her appointment and said it will enable the company to strengthen its data and insights capabilities in the region.
Emma-Jayne Owens, Blis APAC managing director, said: “Natalie brings terrific perspective and leadership experience within research and insight across many channels.
“Our clients look to us to make sense of consumer data, help them to better understand audiences and provide useful insights for their campaigns. Natalie joins Blis at a key moment in our expansion in Asia-Pacific and will lead our approach across the region.