Bauer Media’s Belle ventures into the world of art

New revenue stream for Bauer’s Belle

Bauer Media’s premium homes title Belle yesterday announced its foray into the world of art, with the launched of Belle Works on Paper. The brand extension provides readers with a series of premium prints from Australia’s leading contemporary artists, as curated by the title.

Editor of Belle, Tanya Buchanan said, “This is an exciting opportunity to furnish your home with the works of collectable Australian artists, handpicked by Belle’s design experts. The first series is from acclaimed Australian artist Jason Benjamin, and features three beautifully captured painted still lifes.”

“Through our Belle Reader Art Dinners, the annual Belle Coco Republic Interior Design Awards and our regular e-letters we have recognised that our readers love new initiatives that bring the pages of the magazine to life and extend the Belle experience. The Belle Works on Paper series, with its focus on offering the best of Australian art in an accessible format, is another opportunity for readers to live the Belle brand.”

Each of the three hand-picked artworks from series 1 cost $895. To purchase, click here.

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