Bathurst 1000 on Fox Sports sets new Supercars record

Plus the world-first Fox Vision App, launched for Bathurst, was the #1 downloaded free sports app in the App Store across the weekend

Fox Sports’ Supercars coverage of the Bathurst 1000 has become the most-watched race on Fox Sports with an average audience of 332,000 tuning in to see Will Davison claim victory on the mountain.

Peaking at 5.33pm with 411,000 viewers, the finish helped drive Fox Sports 506 to its biggest share (10.53%) to mark the best day for a Fox Sports channel in 2016 and the 14th best of all time.

In addition, Fox Sports 506 was the #1 channel on Foxtel (Week 41) with a share of 2.61%, with the dedicated Bathurst Channel that ran from Monday to Sunday (Week 41 & 42) achieving a share of 4.10%.

Fox Sports’ Supercars live racing is up a massive 39% on last year’s ratings, with an average audience of 139,000 fans tuning in.

Australia’s number 1 multisports website was the online destination for motorsport fans with 866,458 fans sourcing news, videos and live updates across Sunday, doubling last year’s numbers.

The race helped drive a record 4.1m daily impressions (up 78.26% on 2015) and 370,000 video views (up 60.87% on 2015) online and via the Fox Sports App.

In addition, the Fox Sports online Race Centre received close to two million pageviews across mobile, desktop and app platforms smashing the previous record by more than double.

The world first Fox Vision App, launched for Bathurst, and enabling fans to follow the top 10 drivers around the mountain in real time through augmented reality, was the #1 downloaded free sports app in the App Store across the weekend.

Fox Sports CEO Patrick Delany said: “We threw everything at our coverage this year, offering a dedicated 24/7 Bathurst channel across the week into live, continuous racing from practice to yesterday’s thrilling finale. Our revolutionary Fox Vision App added another layer to our comprehensive coverage, providing fans a 3D immersive experience of the mountain in the palm of their hand.”

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