Campaign’s Global Agency of the Year 2022 awards have been handed out, highlighting the strength of Australian agencies on the world stage.
Spanning 33 categories, The Campaign Global Agency of the Year awards are judged by a panel of leading marketing and industry experts.
The Australian winners were:
Media Agency
Gold – Initiative
See Also: Meeting of the Minds: Initiative Melbourne’s Sarah James and Ashwin Gourav Tamilarasu
Consultancy
Gold – Fiftyfive5
Creative Agency
Silver – Thinkerbell
Bronze – Howatson+Company
PR Agency
Silver – Icon Agency
Best Network: Asia-Pacific:
Bronze – Special Australia / New Zealand
Other Asia Pacific winners included DDB Group Philippines for Best Place to Work: Individual Shop, New Zealand’s Special for Creative Agency, and Propel Manila for Digital Independent Agency.
Leo Burnett’s Asia Pacific division took home gold for Best Network: Asia-Pacific.
“We are so thrilled to announce that Initiative Australia has won Media Agency of the Year at Campaign Magazine UK’s Global AOY awards!” Initiative posted on LinkedIn. “We are beyond thrilled about this stellar recognition and would like to thank our amazing team in Australia—we share this award with all of you. Bravo!”
Fiftyfive5’s Darren Kemp said “To win global Consultancy of the Year is brilliant recognition firstly for our team and the strategic consultancy skills they provide. Whilst our roots are planted firmly in market research, we go beyond research to deliver consumer-centric strategies and implications for our clients. Thanks also has to go to our clients, many of whom have worked with us since our inception in 2010. The fact that we have worked in more than 45 countries in the last year highlights the global nature of our reach and the trust that our clients have in our work.”
Gideon Spanier, UK editor-in-chief at Campaign, said: “Campaign’s Global Agency of the Year Awards shine a light on the most creative and commercially successful agencies around the world – regardless of size – and the talented individuals working within them.
“Winners are chosen by a select group of marketers, the people in a position to hire shops and authorise budgets. “It’s truly a triumph to win one of these awards, celebrating industry-leading business and executives working across four continents, from established names to the new generation of businesses and talent.”
The full Global Agency of the Year 2022 winners can be seen here.