ARN announces the launch of the iHeartPodcast Network Australia

• ARN Commercial Product and Audio Partnerships Director, Corey Layton, comments

Today ARN announces the launch of the iHeartPodcast Network Australia providing advertisers with a comprehensive commercial offering across local and global podcasts.

Today’s announcement follows ARN’s move in October 2019 to secure exclusive sales representation for all Australian downloads of the iHeartPodcast Network. The catalogue reinforces the company’s leadership position in Defining Audio through delivering the most complete audio offering for audiences and advertisers. 

The iHeartPodcast Network Australia has significant scale with over 30 million monthly Australian impressions across International, Local and Catchup podcasts – bolstered by a Run of Genre ad offering across eight categories.

The iHeartPodcast Network Australia is integrated across the business and sets ARN on course to dominate the Australian podcast advertising landscape, providing brands with access to significant scale.

Key to ARN’s iHeartPodcast Network Australia is the support of local content creators. Through a slate of evolving iHeartRadio Australia Original Podcast partnerships including ‘Life Uncut’ with Laura Byrne and Brittany Hockley, ‘Rise and Conquer’ and ‘Equity Mates’, ARN is using its scale to help listeners overcome the challenge of podcast discovery. 

ARN Commercial Product and Audio Partnerships Director Corey Layton said: “Australians are listening to more audio than ever before, using podcasts to complement rather than replace other audio. Our ability to integrate podcast and radio talent into advertising campaigns provides our clients with best in class solutions, across all forms of audio.”

ARN Chief Commercial Officer Peter Whitehead said: “ARN is the only audio company that has been able to consolidate radio, music and podcasts all in one place for Australian audiences through our ongoing investment in iHeartRadio. With our unique audience-led approach to creating targeted commercial and custom content across broadcast and on-demand audio, we have cemented our leadership position in Defining Audio in Australia. With the launch of iHeartPodcast Network Australia, we reinforce our commercial offering to clients powered by enhanced data and targeting to maximise cut through.”

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