Are Media has announced promotions across its portfolio of six weekly titles as part of a new growth structure to provide greater opportunities for talent development and progression, an enhanced focus on brand differentiation and new commercial opportunities.
Reporting to group publisher Fiona Connolly, three editorial divisions have been created and new editorial directors appointed to lead each – celebrity (New Idea and Woman’s Day), entertainment (TV Week and Who) and real life (that’s life! and Take 5).
Erin Holohan, editor of Woman’s Day, has been promoted to celebrity editorial director; TV Week editor Amber Giles will lead the entertainment group and Kate Kirsten, editor of Take 5, becomes the editorial director of the real life division.
Editors of the six weeklies will report to the editorial director and announcements of editors for Woman’s Day, TV Week and Take 5 will be made in due course.
Connolly said: “This new structure positions our weekly brands to take advantage of future growth opportunities, enables increased career progression and fosters a culture of mentoring and development for all our editorial teams.
“I will work closely with the editorial directors to develop new strategies, commercial opportunities and brand extensions, enabling our talented editors to focus on what they do best, which is producing quality content for our audiences each week.”
Last month, Are Media announced the rebranding of The Australian Women’s Weekly Food magazine to Cooking with The Australian Women’s Weekly, appealing to a broader audience of food and cooking fans.
Published 11 times a year, the September issue of Cooking with The Australian Women’s Weekly features the new masthead, along with a refreshed cover and content design and follows extensive research and testing with Are Media’s Insiders Community group of food and cooking enthusiasts.
Online and social platforms will remain branded Women’s Weekly Food and continue to be the digital home for all The Weekly’s cooking brands, from the magazines to the much loved cookbooks. Since launching in 2018 these digital properties have built a strong and loyal audience.
Top picture (L to R) Kate Kirsten, Erin Holohan, Amber Giles