Victorian tourism operator Mt Hotham Ski Company and APN Outdoor have joined forces to bring the magic from Australia’s “powder capital” to the streets, freeways and rail networks of Melbourne.
Mt Hotham and APN Outdoor have launched an ad campaign featuring live snowcam reports on digital billboards and the XtrackTV network around Melbourne.
The two companies have worked together to create a custom microsite that will house the live snowcams, delivering weather reports and much more from Mt Hotham around Melbourne.
APN Outdoor general manager, marketing, Charlotte Valente, said: “The collaboration between Mt Hotham Ski Company and APN Outdoor is a great example of how technology and creativity can come together to create a powerful and engaging advertising campaign.
“The custom-built microsite enables Mt Hotham Ski Company to have complete creative control, switching between a live camera feed and more traditional creative material to capture the attention of Melburnians.
“This smart, innovative campaign marries creativity, technology and the scale offered by APN Outdoor’s market-leading network of connection points to amplify Mt Hotham Ski Company’s message and inspire consumers,” she said.