APN Outdoor has announced its acquisition of New Zealand-based billboard business Roadside Attractions, from Twisted World Limited.
Founded in 1997, Roadside Attractions is an established national billboard business, with 113 panels throughout the country. The portfolio was attractive to APN Outdoor because of the complementary nature of the sites geographically in locations such as Hamilton and Christchurch, as well as giving the outdoor leaders an opportunity to enhance existing, and develop new landowner relationships.
The sites acquired allow for simple integration with the existing sites owned and operated by APN Outdoor. As well as this, the new sites increase the pipeline for potential digital conversion opportunities which has been a focus for APN Outdoor in both the Australian and New Zealand markets.
Phil Clemas, managing director APN Outdoor New Zealand, said: “Securing the Roadside Attractions billboard assets is a strategic move by APN Outdoor and we are very pleased to have finalised the acquisition. The portfolio complements our existing network very well allowing us to deliver broader, national campaigns and we are looking forward to providing our clients with even more opportunities in the outdoor space.”
Photo: A Roadside Attractions billboard in Wellington
Source: APN Outdoor