Passengers will soon be able to stay informed mid-air without being bombarded by stressful or irrelevant headlines, thanks to a new partnership between inflight entertainment leader Anuvu and news streaming platform LeadStory.
The deal, announced this week, will see AI-curated global news content from outlets including CBS, Bloomberg, Reuters and Euronews integrated into Anuvu’s entertainment portfolio from October 2025.
Some of the airline’s serviced by Anuvu include United Airlines, Singapore Airlines, and Air New Zealand.
Tailored news at 30,000 feet
Rather than offering a one-size-fits-all news feed, LeadStory’s AI tech allows airlines to customise what passengers see… and what they don’t.
“It’s understandable many viewers would prefer not to see certain sorts of stories while flying, including aviation incidents,” LeadStory CEO Cam Price told Mediaweek.
“Instead, see the latest breaking headlines, business coverage and travel stories. LeadStory provides both the ability to include categories and remove them from our newsfeeds. And for the end-user, a curated experience that offers peace of mind they won’t see anything that might make them feel uncomfortable.”
David Horan, content acquisition and partnership manager at Anuvu Distribution, said the collaboration redefines what it means to stay informed in the air.
“Air travel should leave passengers feeling informed, not overwhelmed, and by working together, we’re redefining how news is delivered onboard, making it smarter and more personal to every passenger’s journey,” he said.
A global platform on the rise
Price said the partnership came together organically.
“We’re at a stage of the business where new partners, having seen the rapid rise of our platform globally, are coming to us, and this has been the case with Anuvu,” he explained.
“It’s a nice moment for us; we’re now providing fully personalised feeds to airlines, car makers, mobile phones, TV OEMs, meaning you can now access LeadStory in the air, on the road, at home or on the move.”
So, what sets LeadStory apart from other news platforms? “A few things,” Price said.
“First, we aggregate licensed content from dozens of trusted publishers around the world so have every piece of news, from every corner of the globe, covered.
“Secondly, at our heart, we’re a technology business. Our platform allows us to create a unique feed based on category, publisher, even language. Which is perfect for in-flight consumption,” he said.
The future of AI and news
As AI continues to reshape how people consume information, Price believes its role in journalism will be profound, but complementary.
“I think AI will completely transform broadcast news, but not in the way most think,” he said.
“I still believe we need human journalists on location, asking real questions and delivering authentic, hallucination-free coverage. But AI will package up that story and others into a completely unique feed for each and every viewer, your own personal news bulletin that understands what you care about and instead of a feed, will be delivered as a conversation,” he explained.
It’s a future that could make air travel just a little bit smarter… and a lot more peaceful.