The Australian Recording Industry Association (ARIA) has confirmed the return of the Adland ARIA Award in 2025, now entering its third year.
The award celebrates the creative integration of Australian music in advertising and highlights the role local artists play in elevating brand narratives.
Originally introduced in 2023 following the “Our Soundtrack Our Stories” campaign, the award honours campaigns that effectively use Australian music to create emotional impact and cultural resonance with domestic audiences.
Last year, Bolster Group and Publicis Groupe were recognised for their campaign with Cancer Council & The Australian Government, featuring JK-47’s track End The Trend. Other nominees included campaigns by Fox Sports Australia, Howatson+Company, 72andSunny, and Collider/Mirimar, with music from artists such as Budjerah, MAY-A, Thelma Plum, and The Presets.
ARIA CEO Annabelle Herd said, “If I had one piece of advice for a brand looking to make a real impact in domestic culture, it’s to think local.
“We are at a pivotal point in Australian culture right now, and Australian music is an incredibly powerful pathway for brands who need to create meaningful stories that shift Australian consumers into fans.
“We’re thrilled to bring this award back for a third year and shine a spotlight on the brands winning in culture with Australian music.”
Past winners of the Adland ARIA include 72andSunny with Campfire X for Google’s Helping You Help Others featuring Baker Boy, and Innocean Australia for the Australian Marine Conservation Society’s Voice of the Sea campaign set to music by John Williamson.
As in previous years, an expert academy comprising advertising and music sync professionals will oversee the nomination and judging process.