Adelaide Radio Ratings GfK Survey 5
Survey Period: Sun May 22 to Sat Jun 25 & Sun Jul 10 to Sat Aug 13.
UP: FIVEaa +0.9
STEADY: Mix 102.3 0.0
Nova 91.9 11.0% (10.2%)
Cume: 359,000 (+11,000)
2021 results: Best/worst
Best 10+ 11.5% (9.5%)
Best Breakfast 10.3% (7.9%)
It’s been a rollercoaster year for Nova. After the station jumped from Adelaide’s fourth commercial station to equal first overall in survey two, surveys three and four saw the station settle in at second. In this survey, the station has taken the crown, increasing 0.8% from last time.
In breakfast, Ben and Liam have jumped 1.5%, making them the second commercial breakfast show in the market. Despite falling by -0.3 points, Kate, Tim and Joel took out the second top drive show spot with 12%.
Nova is still dominating the 10-17 and 18-24 demographics, with 22.4% and 25.7% shares, respectively.
Mix 102.3 10.6% (10.6%)
Cume: 359,000 (+28,000)
2021 results: Best/worst
Best 10+ 13.9% (10.9%)
Best Breakfast 12.3% (9.0%)
After claiming the top spot in survey four, Mix 102.3 has slid to second despite maintaining its 10.6% share.
This is the fifth survey since Ali Clarke made the jump from ABC Radio Adelaide to Mix 102.3. The show increased 1.1 points from last survey, while the afternoon show took a 13% share.
In the afternoon, Will and Woody‘s national drive show stayed tied second, maintaining its share of 10.9%.
SAFM 10.2% (10.1%)
Cume: 307,000 (+15,000)
2021 results: Best/worst
Best 10+ 9.0% (7.1%)
Best Breakfast 9.6% (7.8%)
SAFM has risen 0.1 points for a share of 10.2%.
The breakfast team of Bec, Cosi & Lehmo has fallen 0.4 points for a total of 8.6%, while Carrie Bickmore and Tommy Little’s national drive show has claimed #1 overall in the daypart after a 0.4 point jump brought them to 12.9%.
SAFM has lost its #1 overall spot amongst the 25-39 demographics to Nova, dropping 2.5 points to 17.5%.
5MMM 10.2% (9.9%)
Cume: 255,000 (+12,000)
2021 results: Best/worst
Best 10+ 10.1% (8.2%)
Best Breakfast 12.1% (8.1%)
5MMM continues to enjoy an upward trajectory, lifting 0.3 points to reach a share of 10.2% – now equal third with SAFM and Cruise 1323.
The breakfast team of Roo, Ditts, and Loz fell 1.3 points, coming to a total of 10%, dropping from the second commercial show in the daypart to third.
At the other end of the day, this is the fifth survey since Triple M introduced its local Rush Hour drive shows across the country. In Adelaide, Bernie, Blewey, and Jars have risen 0.7 points for a total of 10.9%, tieing third with Mix 102.3.
5MMM is the favourite among the 40-54 demographic, enjoying a 17.8% share.
Cruise 1323 10.2% (9.7%)
Cume: 206,000 (+9,000)
2021 results: Best/worst
Best 10+ 11.2% (9.9%)
Best Breakfast 8.8% (6.5%)
A rise of 0.5 points for a share of 10.2% has seen Cruise 1323 tie third in the commercial stations.
John Dean‘s breakfast show has dropped 0.3 points with a share of 7.2%, while Mark Elliston’s drive has lifted 0.8 points to land at #4 commercial show with 10.3%.
FIVEaa 8.9% (8.0%)
Cume: 150,000 (+10,000)
2021 results: Best/worst
Best 10+ 12.3% (8.3%)
Best Breakfast 15.5% (11.2%)
FIVEaa has recorded an increase of 0.9 points and a total share of 8.9%.
In the breakfast slot, David and Will have lifted 2.0 points for a total share of 13.8%, putting them at #1 commercial breakfast show in Adelaide. In drive, The FIVEa Sports Show with Rowey and Timmy G has risen 0.1 points for a total share of 6.3%.
Loading...
Reload document
Open in new tab