Adelaide Radio Ratings 2021
GfK Survey 4, Survey Period: Sunday April 18 to Saturday June 26
Mix 102.3 13.2% (13.0%)
Cume: 329,000 (+22,000)
2020 results: Best/worst
Best 10+ 13.4% (11.7%)
Best Breakfast 12.5% (10.5%)
Mix 102.3 has remained the stop radio station in Adelaide, although with a smaller lead over its competition which is now under 1.0 points.
Erin Phillips and Mark Soderstrom are the #2 commercial breakfast team in the market, down 0.5 points.
Will and Woody‘s national drive show has also remained in second place with hardly any movement in its share.
Mix continues to control the morning and afternoon dayparts being #1 in both.
The station was also #1 in the 40-54 demo but slipped from the top spot in 55-64, going down 2.3 points.
Fiveaa 12.3% (10.8%)
Cume: 151,000 (-5,000)
2020 results: Best/worst
Best 10+ 12.2% (8.1%)
Best Breakfast 15.4% (10.5%)
Fiveaa was up 1.5 points and moved from #4 to #2 in this survey.
The station continues to benefit from the success of its breakfast team David and Will who were the #1 commercial breakfast team again, with 15.5%, extending an already healthy lead to 3.7 points.
The station was also #1 in the evenings with a share of 15.9%, and was #1 for 65+ again, increasing its share by 0.2 points.
Cruise 1323 10.6% (11.1%)
Cume: 197,000 (-10,000)
2020 results: Best/worst
Best 10+ 11.1% (9.0%)
Best Breakfast 8.4% (6.2%)
Cruise 1323 has stayed in the #3 spot in survey four after being leapfrogged by Fiveaa.
The station’s best daypart was in afternoons where it has a 12.9% share.
Cruise was easily #1 in the 55-65 demographic (19.0%) going up 2.2 points.
Nova 91.9 10.4% (11.5%)
Cume: 340,000 (+3,000)
2020 results: Best/worst
Best 10+ 11.0% (9.8%)
Best Breakfast 11.0% (9.7%)
Nova’s surge in the Adelaide market has hit a roadblock after going down 1.1 points, after previously posting its highest share since 2019 in survey 3.
The station has slipped to #4 in Adelaide after finishing survey 3 at #2.
Ben and Liam have maintained a steady share in the breakfast time slot, staying in double digits, as they create distance between themselves and the 7.9% share in survey 1 earlier this year. They remain the #4 commercial breakfast show in Adelaide.
Kate, Tim and Joel are still easily the #1 drive show in the market despite dropping 1.0 points.
Nova continued to dominate the under 40 audience finishing #1 in the 10-17, 18-24, and 25-39 demographics.
5MMM 9.2% (10.1%)
Cume: 215,000 (-15,000)
2020 results: Best/worst
Best 10+ 9.9% (7.2%)
Best Breakfast 10.6% (6.6%)
5MMM has slid down to the #6 station in Adelaide overall after slipping behind the ABC.
The breakfast team of Roo and Ditts lost 0.7, but managed to hang in at #3.
The station’s best demographic is 40-54, where it had a share of 13.8%.
SAFM 7.9% (7.1%)
Cume: 235,000 (+6,000)
2020 results: Best/worst
Best 10+ 9.3% (8.1%)
Best Breakfast 8.9% (7.4%)
The station has bounced back a bit after losing 1.5 points last survey, gaining back 0.8 points.
The breakfast team of Bec, Cosi & Lehmo was up 0.8 points and has stayed the #6 breakfast show.
Carrie Bickmore and Tommy Little’s national drive show has risen to #4 from #6, gaining 1.4 points.