Acast records $31 million in advertising revenue from local brands since launch


The company now records more than 31 million monthly listens in the region

Australian and New Zealand advertisers have contributed $31 million in advertising revenue to Acast podcast programming since the independent podcast company launched in the region in 2017.

The company now records more than 31 million monthly listens in the region, propelled by a series of local podcast signings in 2023 such as Mark BourisThe Mentor and Straight Talk podcasts, and a collaboration with Casefile Presents to launch their latest podcast series, The Bakersfield Three.

Mark Bouris’ podcasts consistently appear at the top of the business charts, and The Bakersfield Three has garnered 700,000 listens across Australia and New Zealand and over 4 million globally within the first four weeks of launching.

These podcasts join a suite of recent additions to the Acast Creator Network in 2023, which includes Alpha Blokes, Basically Besties, Girls That Invest, Hello Sport, Only Wrong Answers, To Be Frank with Constance Hall, We Got the Chocolates and We Mean Well.

These eight podcasts have contributed over 2.35 million monthly listens locally. Additionally, they add over three million global monthly listens as Australian content continues to gain traction across other English-speaking markets.

Henrik Isaksson, managing director of Acast AU/NZ said: “Only a few years ago we set out on a mission to create the most valuable marketplace for podcasters, no matter their size. It’s clear that although it’s only the beginning, we are well and truly on the way to achieving this objective.

“This major milestone would not have been possible without the support and trust from our podcasters, agencies and partners. With that said, fulfilling Acast’s promise to deliver unprecedented returns to podcast creators is incredibly rewarding and to see that Acast has delivered $31 million dollars to creators, since launching in Australia and New Zealand, is a testament to the strong relationships and services we offer.”

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