Jolt, the sustainable digital-out-of-home and electric vehicle charging network, has launched a campaign to debunk range anxiety around electric vehicles in a bid to boost the sector’s growth.
Jolt has partnered with Polestar, the Swedish electric performance car brand, for the ‘Electric Living’ campaign, which aims to educate consumers about the reality of electric vehicle ownership through a dynamic, data-led approach.
The campaign harnesses the aligned values and synergy between Polestar and Jolt, with both brands dedicated to advancing a sustainable, electric future. Through a customer-centric, two-part campaign, Jolt builds brand awareness and affinity for Polestar, showcasing the joy of driving a Polestar and empowering potential EV drivers across its digital out-of-home network.
The first campaign component uses live, dynamic technology to power a content-led series featuring the headline, “Round Trip, one charge”, showcasing iconic driving trip locations in NSW within a 655-kilometre round trip from relevant Jolt charging/out-of-home sites and highlighting the Polestar 2’s superior driving range.
The second part of the campaign features user-generated content from a variety of real Polestar owners, including the passion they feel for their Polestar and the lifestyle it enables, using the hashtag #ElectricLiving and bringing to the forefront the things they love about their EV.
Johnathan Williams, Polestar’s head of marketing, said: “Through this integrated campaign with Jolt, we are excited to bring authentically localised content to Jolt’s Australian audiences. Together with Jolt we not only dispel myths of range anxiety but also ignite a passion for ‘Electric Living’, showcasing the joy of driving a Polestar and empowering prospective EV drivers.”
Sophie Tyerman, Jolt head of marketing, said: “This integrated partnership leverages the aligned values and objectives of Polestar and JOLT, both accelerating the transition to sustainable, electric mobility. The campaign creates relevance and brand love for Polestar in a meaningful way and is a demonstration of Jolt’s unique ability to harness customer insights and deliver engaging campaigns that land with our audiences.”
The campaign follows a significant growth phase for the company, as it continues to expand its Australian footprint via partnerships with Transport for NSW, multiple local councils and land owners, and further expansion in New Zealand’s Christchurch.
Jolt recently launched its in-app advertising solution, and when combined with its digital out-of-home solution, provides opportunity for brands to connect with high-value broadcast and one-to-one audiences across multiple stages of the marketing funnel.