• Seven of the top 10 news sites have a weekly audience of more than 5 million people
• All of the top 10 have a weekly audience of more than 2 million
• Average weekly audience growth of the top 10 news sites versus prior 4 weeks is 54%
Seven of the top ten online news sites attracted more than 5 million people each last week (16-22 March), according to data released by Nielsen.
Nielsen’s industry-endorsed weekly Digital Content Ratings data shows enormous growth in audiences and engagement to online news publishers’ content, with average audience growth of the top 10 news sites in this latest week up 54% versus the prior four weeks.
Nielsen’s managing director of media and sports Monique Perry said that now more than ever, Australians want to know the latest information on COVID-19. “They want to know what it means for them, their family and their livelihood. Australians are choosing and trusting digital across an array of devices to access breaking information. Our digital news publishers are providing up-to-date and relevant information to consumers and the engagement and audience metrics validate this strong and active connection,” confirmed Perry.
IAB’s CEO Gai Le Roy said this is not just about competitive rankings anymore. “Our digital publishing industry continues to invest and deliver much needed trusted information to Australians. Over the last few weeks we have seen media owners develop rich new content offerings that not only include text journalism but podcasts, live streams and many other offerings to keep people up to date. The growth in audience numbers testifies that this content is highly valued.
“As consumers turn to these sites, we congratulate the people working so hard to deliver compelling content and we congratulate the brands and advertisers who continue to support the Australian advertising industry,” added Le Roy.