Abbie Chatfield shocked SCA chief content officer Dave Cameron with her raunchy marketing campaign ideas for her weeknight radio show, Hot Nights with Abbie Chatfield.
Chatfield took to Instagram on Thursday to share photos of her presentation and her meeting with Cameron.
Images from the meeting show Chatfield at the front of the room looking nervous as she stood in between two easels showing her nude photos, posing after a sauna session.
Tactfully covering her privates was the title of her show. The next image showed a very stunned-looking Cameron pursing his lips.
Chatfield wrote in the caption: “Hey guys new head of marketing here. Do you think I’ll win an ACRA for this? My boss did approve it sooooo.”
“What do you think of the marketing campaign?” she asked.
Her fans and famous friends were praise her raunchy posters. Singer Jack Vidgen called it: “Iconic.”
Flex Mami said: “A genius”, while MasterChef star Khan Khong wrote: “This is f****n great.”
A fan commented: “Sky News are about to have a stroke over this,” as another said: “It’s on brand and on fire.”
Further in the comments Chatfield revealed her campaign got Cameron’s approval. She wrote: “TO CLARIFY THIS WAS MEANT TO BE A JOKE AND IT SOMEHOW GOT APPROVED.”
Chatfield’s x-rated marketing campaign comes after she was named as the host of BINGE’s first original reality series, FBoy Island.
The 10-episode reality series, coming to the streaming service in 2023, will follow three Australian women on their quest to find love, helping each other to navigate the world of dating as they attempt to uncover who are the self-proclaimed “nice guys” looking for love, and who are the self-proclaimed “FBoys” only there to play the game and win the cash prize.
Chatfield said: “I am so excited to be hosting FBOY Island in 2023 and can’t wait to work on a dating show that encourages women to work together and support each other in the pursuit of finding love, and separating those charming Fboys from the lovely nice guys.”
Abbie Chatfield
Meanwhile, Alison Hurbert-Burns, BINGE executive director, said: “We are thrilled to announce that Abbie Chatfield will be hosting FBOY Island, and are looking forward to bringing BINGE viewers this exciting new dating show in 2023, adding to our slate of the world’s best reality shows.
“Abbie is a bright talent who is making waves in the media and entertainment industry with her electric personality and unfiltered opinions and will be a great addition to the show,” she added.
See also: Abbie Chatfield named as host of Binge’s new reality series FBoy Island