Australian Associated Press (AAP) has announced that it is joining some of the world’s leading national and international news agencies in making its photographic material available on the Reuters Connect digital platform.
The partnership means that AAP’s images will be searchable on the Reuters Connect website, expanding the reach of its content to even more editorial customers around the globe.
AAP editor in chief Tony Gillies (pictured) said: “Expanding the reach of AAP Photos through Reuters Connect will mean that more clients will have access to Australia’s National Newswire’s editorial images. The evolution of the AAP Photos business has taken us to the point where our content is in demand from a diverse range of clients around the world. By ensuring our content is available to those on the Reuters Connect platform we are providing a new and innovative way for customers to source our visual output.”
AAP’s head of photography, Neil Bennett, said: “Every day our award-winning photographic team is covering the best of Australian news, sport and entertainment events. I’m delighted that we will increase the audience for this material through the Reuters Connect partnership.”
Michael Friedenberg, president, Reuters, said: “Reuters Connect powers the news ecosystem and these partnerships will help us create the most comprehensive collection of real-time, multimedia news content anywhere in the world. I’m delighted to welcome our new partners to Reuters Connect. By bringing together content from leading news agencies with the vast output from our own world-class newsroom, we can offer our customers an unrivalled breadth and depth of content.”