Search results for "IAS"
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NewsIAS expands measurement partnership with Reddit to boost brand confidence
'This expansion provides advertisers with third-party campaign insights backed by trusted and transparent metrics.'
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DataResearch finds 28% of people aware of AI gender bias: Team Lewis Foundation data
Vesna Jaric: 'Equality is everyone’s responsibility. 2025 is the year for men and boys to stand alongside women and girls to help...
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BrandsGrill’d and Oscar Piastri team up for turbocharged burger collaboration
Oscar Piastri: 'Both Grill’d and I were born in Melbourne and I’ve always been a long-time fan of their healthy and nutritious...
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MarketingIAS releases Quality Attention Optimisation product and Social Attention measurement
Srishti Gupta: 'Quality Attention Optimisation brings a new, simple way for advertisers to action insights from their measurement scores to boost their results.'
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AgenciesTaz Papoulias addresses agency flaws with the launch of Seamlessmedia
Taz Papoulias: 'The only agencies that need to worry are the ones who take advantage of their clients, and, given a small...
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NewsIAS reports 11% revenue growth for Q3 2024 amid product innovation and key partnerships
Lisa Utzschneider: 'Our focus on AI-driven product innovation is paying off.'
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AgenciesGMSV captivates Corvette enthusiasts in latest campaign via MIK Studio and MBCS
Trent Peppercorn: 'Our strategy was to demonstrate the juxtaposition between raucous power and refined innovative performance that puts a song in the...
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AgenciesMeeting of The Minds: Biased’s Biarta Parnham and Piper Daly
Parnham and Daly share the best career advice they've received, hot takes, and what they currently have on repeat.
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NewsBlis promotes Elias Psarologos to regional director, ANZ
Psarologos was previously head of sales for ANZ.
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OpinionModern media’s blind spot: Outdated biases on parenting are holding us back
"While the industry has embraced many changes in the last two decades, our attitude towards working parents remains stuck."
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DataIAS expands its Made for Advertising AI solution to drive efficacy across the programmatic buying process
The AI-driven site measurement and optimisation solution will be available globally beginning in Q2 2024.
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BrandsSeenThis adds IAS measurement in its platform
Marketers using the platform will be able to add IAS in the platform to measure video metrics of a campaign and its video creatives.
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DataIAS launches AI-driven brand safety and suitability measurement product to Meta
The expansion with Meta gives advertisers increased transparency into whether campaigns are appearing next to safe and suitable content.
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AgenciesIAS whitepaper examines marketers and publishers responsibility in creating safe online environments
The study examined how the entire digital ecosystem can promote responsible media to protect consumers.