Search results for "IAS"
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AudioARIAs introduce a new category to recognise Australian music in advertising
The new award coincides with the announcement of Our Soundtrack Our Ads
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AgenciesDan Hojnik: How to rein in your agency’s confirmation bias
• "People are swayed by their cognitive biases, and strategists, planners and buyers are not an exception"
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BusinessTwo trusted indies become one as Pearman acquires MediaSmiths
No line-up changes as all The Smiths join Pearman
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BusinessIpsos survey finds Australia lags in awareness and enthusiasm of the metaverse
• 44% of Australians say they are familiar with the metaverse
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BusinessMediaSmiths appointed to Master Plumbers Association of Queensland
• The agency will manage both offline and digital campaigns for the association
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BusinessIAS expands partnership with TikTok to measure viewability and brand safety
• IAS will now be able to measure viewability, invalid traffic and app-level brand safety
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BusinessMediaSmiths appointed to handle media for homecare provider Just Better Care
• The agency will manage both offline and digital media for the national homecare provider
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BusinessIAS Australian media quality report reveals rise in desktop video ad fraud
• The report highlights ad fraud, viewability, time in view, brand risk and ad completion rates
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BusinessIAS research reveals Australian use and perceptions of social media and in-feed ads
• Integral Ad Science surveyed more than 500 Australian social media users
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FeaturesWhy triple j’s Avani Dias is leaving Hack and packing her bags for New Delhi
• "I'm already drowning in stories"
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EntertainmentNova to celebrate Australian music with ARIAs At Home edition of Red Room
• Tones And I, Vance Joy, and Baker Boy, will take to the virtual stage
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BusinessMediaSmiths polishes client list with addition of Australian Dental Association
• A multichannel campaign including radio, transit, out-of-home digital and social.
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BusinessRoundup: MediaSmiths win, Tabcorp media sale, Nourish, Emma Alberici, Howard Stern
MediaSmiths will help increase awareness of dental care, Nourish Magazine launches awards
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BusinessMediaSmiths adds to team of senior planners with former Mediacom executive
• Jack Geraghty joins MediaSmiths from Mediacom in Brisbane