Search results for "IAS"
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BrandsSeenThis adds IAS measurement in its platform
Marketers using the platform will be able to add IAS in the platform to measure video metrics of a campaign and its video creatives.
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DataIAS launches AI-driven brand safety and suitability measurement product to Meta
The expansion with Meta gives advertisers increased transparency into whether campaigns are appearing next to safe and suitable content.
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AgenciesIAS whitepaper examines marketers and publishers responsibility in creating safe online environments
The study examined how the entire digital ecosystem can promote responsible media to protect consumers.
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DataIAS launches Quality Attention measurement product
The product predicts if an impression will lead to a business result, including awareness, consideration, and conversion.
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Mediaweek AcademyMediaweek Academy: Katie Rigg-Smith and Taz Papoulias on leadership being about bringing out the best in people
Katie Rigg-Smith: "I feel like the next generation of leadership is in good hands."
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BusinessDeloitte’s AI partner Kellie Nuttall on data, transparency and gender bias
“AI can be a force for good”
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AgenciesMore than a soundtrack: The inaugural Adland ARIAs and how music elevates ads
Plus: The potential areas that the ARIAs could expand to in the future
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AgenciesMeeting of the Minds: Murmur Group’s Taz Papoulias and Deborah Rajadurai
Papoulias and Rajadurai share their perspectives, thoughts and opinions
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AgenciesTaz Papoulias: Enterprise SEO. The niche industry few know about and can do
"Enterprise SEO involves managing and optimizing vast amounts of content, multiple domains, subdomains, and various online platforms"
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Agencies
Taz Papoulias: Marketing Funnel Is No Longer Linear
"The rise of digital channels, accelerated by the pandemic-driven shift in budget allocations, has complicated matters"
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Agencies
Murmur Group’s Taz Papoulias reflects on joining the agency and its key area of focus for the year ahead
"It's been six months since I started, and we have seen significant growth"
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AgenciesETOILE PR welcomes Catherine Zaharias and Stacie Hickey to the agency
"It's an exciting time for them to join the team and support the next stage of the agency’s growth"
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AgenciesOne Green Bean highlights gender bias with emerging AI tool
"They effectively hold a mirror up to society"
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AgenciesMurmur Group welcomes the appointments of Corey Middleton and Taz Papoulias
Dave Levett said: "I'm extremely excited about the announcement of these two senior positions"