Domain is extending its content footprint into broadcast this autumn, launching Open for Inspection – a new national property TV series set to air on Channel Nine and 9Now from 7 March.
Designed to sharpen Domain’s role in Australia’s property conversation, the series takes viewers inside on- and off-market listings around the country, backed by market commentary from Domain’s editorial team.
Turning property browsing into a broadcast format
Co-hosted by Domain’s national property editor Alice Stolz and Drive TV’s Jessica Lydka-Morris, the show leans into what Domain calls the nation’s “passion for property.”
Each episode blends lifestyle storytelling with real-time market context – from budget retro renos and coastal retreats to architectural standouts and family favourites.
“Open for Inspection takes Australians beyond the photos and into the heart of what makes a home truly special,” Stolz said.
“Every property has a story, and this series gives viewers a front-row seat to the emotions, decisions and surprises that shape the buying and selling journey.”
Across the season, viewers will see a mix of standout listings currently live on Domain, trend insights, design inspiration and commentary from Domain’s team of reporters.
A new promotional lever for agents
While the format is consumer-facing, Domain is also pitching the series as a commercial opportunity for agents and sellers.
“By showcasing listings in beautifully produced national TV segments, we’re giving agents a premium new way to elevate their campaigns, reach wider audiences and deliver even greater impact for their vendors,” Stolz said.
Agents will have access to a suite of packages designed to increase visibility and align campaigns with the show’s broadcast reach across Nine’s linear and digital platforms.
Backed by a national marketing campaign
The launch will roll out alongside an integrated marketing push spanning digital and social, with Domain positioning the series as a fresh entry point for Australians dreaming, browsing, or navigating their next move.
Open for Inspection will air Saturdays at 12:00pm on Channel Nine and 9Now.
Main image: (L-R) Open for Inspection hosts Drive’s Jessica Lydka-Morris and Domain’s Alice Stolz