TikTok has launched bulletin boards, which allows brands and creators to share public, “one-to-many” messages to their followers.
Earlier this week, TikTok announced that the feature is rolling out to creators who are at least 18 years old and have 50,000 followers.
Only the bulletin board’s creator can post updates and share content. Followers are limited to leaving emoji reactions.
The goal is to help brands and creators “build thriving communities” and promote their content by showing it directly to followers.
Publishers like People Magazine and the Paris Saint-Germain football team, among other creators, tested the feature during its beta testing phase.
TikTok said artists also used bulletin boards to share new tracks or albums with their fans, or to invite them to ‘pre-save’ upcoming releases.
Just like everything on TikTok, all content must adhere to our Community Guidelines, which we enforce using a combination of technology and human moderators,” the company said.
“Our safety tools for muting, blocking, and reporting users and content are available within the bulletin board to help keep communities safe and positive.”
To start a bulletin board, creators can go to their inbox, select the option and toggle the ability to show the bulletin board on their profile.
Users can join a bulletin board by selecting its name under the creator’s bio and will get inbox notifications whenever new posts go up.
Mediaweek contacted TikTok for comment.