Man of Many leans into ‘Reinvention’ with launch of digital edition

Man of Many digital edition

Frank Arthur: “The timing aligns with our recently re-established strategic vision.”

Man of Many has launched its inaugural online edition, housed on a dedicated platform within the title’s website. The online edition includes long-form features, interviews, analysis, and reports curated under a quarterly theme.

The digital edition was pre-released at an event in Sydney last Thursday before going live on Friday, attended by Man of Many clients, select friends of the brand, and influencers.

Frank Arthur, co-founder of Man of Many, told Mediaweek of the launch: “The timing aligns with our recently re-established strategic vision for Man of Many to become a household name in premium lifestyle content, while maintaining our commitment to delivering engaging and inspiring stories. 

“Additionally, with the expansion of our core editorial offerings into video, social content, and live activations, our aim is to create a regular and highly anticipated initiative that ties all these elements together.”

The concept and strategy for the digital edition have been led by editor-in-chief, Nick Hall, who was looking to expand the brand’s editorial scope and cover topics that delve deeper into personal stories and experiences. 

For its debut, Man of Many has chosen ‘Reinvention’ as the central theme, which Hall describes as “the perfect theme to kick off this new project.”

“With so much uncertainty in the media landscape at the moment, reaffirming our commitment to inspiring and engaging content felt like a necessity. It’s what our readers love and it’s what we’re best at,” Hall said.

Each quarter’s edition will be dedicated to a different theme, with Arthur clarifying that there are big future plans for the product.

“We’re starting small with a test-and-learn approach, and the response from our audience has been fantastic. We have several clients interested in exploring commercial partnerships for future editions. 

“Upcoming editions will include more feature articles, new social and video elements, bigger launch activations, and an overall bolder approach.”

For the Reinvention issue, reigning Formula 1 Rookie of the Year and Australian icon, Oscar Piastri, features on the digital cover. 

Hall described Piastri as “the perfect embodiment of reinvention,” making him the right choice for the edition’s first cover.

“He’s gone from highly-touted prodigy to underserved villain to fan favourite all in the space of two years, and I couldn’t think of a better person to speak to the importance of adapting to change,” Hall said. “He’s an Aussie hero that is making huge waves on a global scale and we are beyond proud to have him as our inaugural digital cover star.”

In addition to the lead feature with Piastri, the Man of Many Reinvention Edition also features interviews with former NRL star turned business mogul Adam “Mad Dog” MacDougall, CEO of Swiss watchmaker Rado, Adrian Bosshard, and the self-proclaimed punk-rock protectors of Sydney’s live music scene, FANGZ.

See Also: Mediaweek’s Sales Team of the Year: February spotlights Man of Many

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