Australian Cancer Research Foundation has appointed 303 and Mediahub to help build brand awareness and drive donations.
The leading independent cancer research charity appointed the agencies following a pitch, tapping into their integrated strategy, media, digital, data and analytics capabilities.
The work will span always-on digital, search and activity around key donation moments.
Cutting through a cluttered charity market
303 and Mediahub will use Mediahub’s media capabilities and tools, alongside 303’s Data and Analytics team, to help ACRF stand out in a competitive charity sector.
Kylie Macey
Kylie Macey, General Manager Media at 303 and Mediahub, said ACRF has a strong point of difference as the only Australian charity focused specifically on cancer research.
“In a sector filled with worthy causes, it can prove difficult to cut-through and convey this message in a way that really sticks with a variety of audiences.
“We’re looking forward to working closely with the ACRF team to meet this challenge, and ensure their valuable work is both recognised, and rewarded.”
ACRF’s research impact
Australian Cancer Research Foundation supports new and improved ways to prevent, detect and treat cancer.
Since launching in 1984, ACRF has provided $209.3 million in grant funding to 93 research projects and 44 research institutes.
The charity said its grants have led to discoveries that have changed how cancer is understood and treated in Australia.
ACRF on the appointment
ACRF CEO Kerry Strydom said the charity was impressed by the agencies’ collaborative approach.
“We were impressed by the collaborative and seamless provision of 303’s strength in data and analytics, teamed with Mediahub’s proven media experience to develop an approach that’s unique to our organisation’s challenges,” Strydom said.
“We can’t wait to see how this will increase our visibility and ultimately lead to greater outcomes within the cancer research field.”
Meg Handley, Senior Media Manager at Mediahub Perth, said the work would focus on making every advertising dollar count.
“Being a not-for-profit, ACRF has to ensure that every advertising dollar is working overtime, driving both brand awareness and donations,” Handley said.
“We’re incredibly excited to apply our experience and strategic approach to convey their messages to the right people at the right time, build public’s awareness and understanding of ACRF and the work they do, and ultimately, encourage people to donate.”
Work begins immediately.
Top image: 303 x Mediahub x ACRF