R/GA has partnered with Australian music company and record label One Day on a brand evolution designed to keep emerging Australian artists in the spotlight.
Backed by EMI and Universal Music Australia, One Day is positioning itself as a catalyst for local creativity, helping identify and support the next wave of Australian music talent.
The rebrand includes a new logo, art direction, website and dynamic motion design system, created with motion studio Never Sit Still.
A brand built around breakthrough
R/GA developed the new identity around the idea that every artist has a “One Day” moment.
The motion system recreates the feeling of being on stage: lights up, fans moving as one and the energy of a packed crowd.
Jane Duru, Creative Director at R/GA, said the brand was built to create space for artists’ dreams.
“One Day is a force for voices that want to be felt as much as they’re heard,” Duru said.
Lights, motion and music
R/GA partnered with Never Sit Still to bring the motion system to life, using light patterns that react to music and capture shifts in pace and vibe.
The system is supported by a logo countdown designed to anticipate the breakthrough moment every artist dreams of.
Ben Miles, Chief Design Officer, APAC at R/GA, said the identity responds to the tension between the science of breaking an artist and the emotional power of music.
“One Day stands firmly behind the artists who dig deeper, embrace imperfection and find joy in the craft and the chaos.
“In a world increasingly run by predictability, this brand is a reminder that realness can’t be automated.”
Day One to One Day
The new identity flows into One Day’s website, which was built to be lean and flexible so the label can move quickly while maintaining visual impact.
The digital platform is designed to celebrate artists, their music and their ultimate “One Day” moment.
It launches alongside a narrative film, Day One to One Day.
Henry Cook, Creative Director at R/GA, said the strategy was grounded in the reality that breaking through in Australia has become harder.
“Our strategy was built on the reality that the path to success in Australia has never been more difficult,” Cook said.
“Our idea was simple: every artist has a ‘One Day.’ We turned that into a verbal system where they name their dream out loud.
“Visually, we captured the feeling of performing in front of a packed-out crowd, echoing the glow of fans’ phones lighting up as they record their favourite moment.”
One Day’s next chapter
One Day began as an artist collective before becoming an events brand and later moving into talent management and artist development under co-founders Nick Lupi and Adit Gauchan.
In 2024, Lupi and Gauchan launched One Day Recordings in partnership with EMI Music Australia, part of Universal Music.
One Day’s management roster includes ARIA-winning producer 18YOMAN, APRA Award-winning J Emz, tiffi, Chillinit and LEN20.
Lupi said the new identity gives the label a stronger language for its ambition.
“This is what we’ve always been about, identifying talent, helping artists develop their voice and amplifying their stories,” Lupi said.
“Working with the team at R/GA has been a transformative experience by giving us a visual and verbal language that matches the ambition we have for our artists.”
Top image: R/GA