Josh Slighting (Pictured) has been appointed head of digital audience responsible for managing 10’s data and analytics team, working closely with the digital and sales teams. He will report to Network 10’s general manager of data, insights and analytics Gareth Tomlin.
Ashton De Santis has been appointed head of video ad product and technology, responsible for the advancement of 10 Interactive’s ad platform executions and integrations, as well as its video and display ad products. He will report to CBS Interactive’s vice president of video monetisation and operations Jarred Wilichinsky, working closely with the 10 Interactive and CBS Interactive teams.
Ashton De Santis
Network 10’s chief sales officer Rod Prosser said: “With the Network 10 sales team now firmly in-house, we’re continuing to build specialist capabilities to make sure we can offer clients the best, most effective and creative multi-platform campaign solutions to reach our valuable under 50s audience.
“The additions of Josh and Ashton continue our strategy to build a world-class digital and data capability here at 10, one that brings all functions across the company together – from sales to product, content to technology. Josh is an expert in data and technology and Ashton brings with him fantastic global digital platform experience. We have some really good momentum in the market and it’s to be welcoming them to the team as we continue the momentum.”
Josh Slighting has spent the last 10 years in various consulting roles, specialising in data and technology in marketing and advertising. He has worked for companies such as Acxiom, Publicis and as an independent consultant.
Josh said: “With the level of investment in digital and data underway at 10, it’s a fantastic time to be joining the team. The pace of innovation across the media industry has really elevated the value and role of data and technology. I’m excited to help develop this further at 10, joining a very passionate and ambitious team.”
Ashton De Santis will return to 10 from Oath/Verizon Media where he has spent the last two years, most recently as head of publisher services, ANZ. He joined Oath from AOL where he led programmatic video and TV. Prior to AOL, De Santis spent five years at 10 in sales system support responsible for campaign management and effectiveness.
Ashton said: “I spent an amazing five years at the start of my career with 10 and I’m really excited to be returning in this new role. Digital ad products continue to innovate and evolve at a rapid pace and 10 wants its digital sales capability to be industry-leading in this area. It’s a great opportunity to be part of this exciting change.”