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SCA enters the out-of-home market with QIC partnership

The move is SCA’s first foray into the digital out-of-home market

Southern Cross Austereo (SCA) has entered a long-term partnership with property owner QIC to provide out-of-home solutions in shopping centres across Australia.

This setup will see QIC provide the audience and infrastructure and SCA provide the audio visual content for shopping malls with large-format digital screens situated in high traffic areas such as food courts.

As SCA’s first foray into the digital out-of-home market, this initial agreement between SCA and QIC will cover malls in Canberra, Toowoomba, Robina, Logan and Melton. For each of these shopping centres, SCA will provide locally relevant news, weather and sports content and provide local businesses with the ability to engage with their local target audiences.

Announcing the partnership, SCA CEO Grant Blackley said “This partnership with QIC is a perfect fit for an entertainment company like SCA that already has the ability to reach 95% of the Australian population.”

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