Zenith Sydney today announced the appointment of Laura Boatman to the role of Head of Digital, charged with providing strategic leadership in product development and process; while contributing to the continued growth and success of the agency’s digital practice.
Boatman will commence in her new role later this month, and will report into the agency’s National Head of Digital & Data, Joshua Lee.
On Boatman’s addition to the team, Lee said: “I’m excited about the wealth of experience and knowledge Laura will bring to our digital offering, as our clients embark on another transformational year. I will also be working hand-in-hand with Laura and our other market digital leads to ensure we continue to promote a culture of performance and innovation across the entire digital spectrum.”
Jonny Cordony, General Manager, Zenith Sydney added: “We are thrilled to welcome Laura who is a true leader and experienced professional. With Laura at the helm, our digital capabilities in Sydney are in great hands.”
Boatman moves from her position as Group Digital & Technology Director at Vizeum. “I’m really excited to be joining such an inspiring and passionate team at Zenith. I’m looking forward to driving the digital agenda and leading the Sydney team to push boundaries to produce best-in-market work for our clients,” Boatman said.
Earlier this year, it was announced that Zenith was expanding its eight-year long relationship with SBS, being appointed by the station to handle its performance media account following a competitive pitch. Zenith will focus on leveraging the broadcaster’s first party data and provide martec support.
Zenith currently holds SBS’ media strategy, planning and buying account, and will take on the new account as of April 1, 2021, with the scope of work encompassing the SBS On Demand platform, SBS News and SBS Audio Language Content, as well as supporting key campaigns.