Body+Soul’s Healthy-ish and Kidspot.com.au’s The Juggling Act are both producing daily bite-sized podcast episodes for their audience.
Body+Soul’s daily Healthy-ish podcast, presented by podcast producer and journalist Nina Young, delivers five-minute episodes with a daily dose of inspiration, tangible tips and expert-led advice to help its audience feel more motivated and provide a sense of community to those struggling with physical isolation.
Kidspot.com.au’s The Juggling Act podcast, presented by WHIMN’s executive editor Melissa Wilson, is being recorded each weekday from her kitchen table to provide working parents with guidance, advice and laughs to help them stay supported, sane and keep the kids entertained.
WHIMN’s general manager Georgi Pell said: “In this time of social distancing and isolation you can feel pretty alone. That’s why we’ve reshaped our audio strategy to deliver weekday episodes of these popular podcast series to support and reassure listeners.
“Both bodyandsoul.com.au and kidspot.com.au have had their highest traffic days on record in the last week, their audiences are actively seeking information, support and connection. Our new podcast offerings respond daily to the audience trends we are seeing from the most read content, social community feedback and conversations with consumers.
“The weekday version of what is usually our fortnightly drop of the Healthy-ish podcast is a check-in with the Body+Soul audience designed to bring a little sunshine and sanity to their day; and the daily episodes of The Juggling Act are from the trenches, or rather from Melissa’s kitchen table, where like many of us right now, she is working, juggling two children and homeschooling while trying to remain calm and positive.
“For just a few minutes each day they both go a long way to helping our audience feel more connected at times like these.”
The podcasts are created by News Corp Australia’s podcasting arm, NewsCast.