WeThinkMedia appointed exclusive ad rep for South China Morning Post

South China Morning Post

• The Post has been reporting on China and Asia for more than a century

WeThinkMedia has been appointed exclusive advertising representative in Australia for the South China Morning Post (SCMP).

Known for its authoritative and independent journalism, the Post has been reporting on China and Asia for more than a century and its international relevance continues to grow with expansive coverage on local issues with global relevance. The Post has been part of the Alibaba Group since 2015.

SCMP’s coverage on Asia’s most important stories has driven its global reach to 51 million monthly active users, where Australia has been one of its fastest growing markets.

While SCMP’s digital transformation has driven its readership growth, it has also established innovative ways to provide advertisers with the necessary tools offering brand-safe marketing solutions and targeting audiences with greater precision, such as its proprietary first-party data platform for insights and activation, ‘SCMP LIGHTHOUSE’.

Peter Wiltshire, executive director, WeThinkMedia, said: “South China Morning Post leads the global conversation on China and Asia with trustworthy and comprehensive reporting that reflects deep understanding and connection with their significant, premium audience. We are working closely with SCMP’s branded content arm, Morning Studio, to tap that engagement, creating highly targeted, brand safe campaigns so Australian businesses can reach a substantial local and global readership. SCMP enhances WeThinkMedia’s international partner portfolio and we look forward to a prosperous partnership.”

Romanus Ng, senior vice president of advertising & marketing solutions, SCMP, said: “We are pleased to work with WeThinkMedia and their experience with leading international publishers makes them an ideal partner in Australia. SCMP offers a plurality of Asian perspectives that is globally relevant and locally accessible, and we look forward to establishing ourselves as one of the leading news brands in this growing market with our partnership with WeThinkMedia.”

This year has been noteworthy for SCMP as the first news publishers in Asia to win the Online Journalism Awards ‘General Excellence in Online Journalism (Large Newsrooms)’ and being recognised as “a digitally focused news organisation that successfully fulfils its editorial mission, effectively serves its audience, maximises the use of digital tools and platforms and represents the highest journalistic standards.” It also became part of The Trust Project, a worldwide initiative that provides standards of news production to help readers identify credible journalism.

WeThinkMedia continues to broaden its service offering across all media formats: TV, video-on-demand, digital out-of-home, digital publishing, print, magazines and events. Its partners include CNBC, The New York Times, INK Publishing, NZ’s newest digital OOH company LUMO, and foundation long term partner MediaWorks New Zealand (TV, VOD, radio).

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